~/sudo $sudo whoami

Sudo

Digital product studio in Pinheiros, São Paulo. We do not sell development hours: we create, ship and maintain our own products.

This page is a terminal session. Scroll to run the next commands.

~/sudo $man sudo

Permission to
execute

In the terminal, sudo is the command that elevates permission. It does not write the code for you, and it does not decide what needs to be done. It unlocks execution.

We picked that name because it is how we work. Every idea of ours starts by running into some missing permission: an approval, a budget, one more study. Instead of waiting, we execute.

A product in production is the only proof we accept.

~/sudo $sudo -l

What we run
on every product

• nicheA specific problem, for a specific audience. Generic tools already exist in excess.
• buildThe smallest version that already solves it. Every screen has to justify why it exists.
• deployLive in weeks. Launching early is the cheapest way to learn what the market wants.
• metricsInstrumented from day one. Opinions do not set the roadmap here.
• evolutionWhat grows gets the investment. What does not grow becomes the next one's lesson.

~/sudo $history | grep sudo

One product
pulls the next

Every product we ship leaves something behind: a component, an integration, a better way to solve that particular thing. The next one is born faster because of it.

That is why the list grows often instead of once in a while. It is not rush, it is accumulation.

~/sudo $ps aux | grep products

Running processes

~/sudo $sudo talk --now

permission granted ✓

Most of what we do is our own product, but we open the calendar for a few projects a year. If your idea needs permission to exist, the first conversation is free.